Driving 3x Revenue Growth for a Premium Grocery Retailer

The Challenge

A leading premium grocery brand, was hampered by a slow and underperforming mobile app that created high customer friction and limited growth. The key challenges included:

• Severe Performance Crisis: Critical user actions, like navigating from a product list to a detail page, took an unacceptable 4.3 seconds, leading to poor user experience and customer abandonment

• Limited Market Reach: The company's service area was restricted, leaving significant revenue potential from specialized product categories in underserved areas untapped.

• Omni-channel Complexity: The business faced major challenges in maintaining concurrent inventory between its offline and online stores, a critical issue for any modern retailer

Recro's Solution: Performance Engineering and Strategic Feature Development

Recro embedded a senior tech and QA lead into their newly revamped, agile engineering team. Our engagement focused on a complete performance overhaul and the rapid development of business-critical features to drive revenue and operational excellence.

1. Core Architectural Overhaul: Our team re-architected the app's data-fetching logic, moving the intensive inventory check from every page navigation to only occurring once at the final cart page, drastically reducing load times
   
   
   

2. Revenue & Reach Expansion: We led the development of a new "virtual store" concept to handle specialized items like liquor, which expanded market reach by more than 60 pin codes in a single city and created a new revenue stream through dedicated delivery charges
   
   
   

3. Enhanced Customer Experience: We developed and launched several new premium features, including a robust customer loyalty program and an "order splitting" capability that allows an order to be fulfilled from multiple stores to maximize completion rates.
   
   
   

The Impact: A Landmark Turnaround in Performance and Revenue

Our deep engagement and technical execution resulted in a dramatic and measurable turnaround for their digital platform.

• 300% Revenue Growth: Following the app revamp and feature launches, monthly revenue increased by 300% (3x) in just a few months7777.

• Drastic Performance Enhancement: The app's page load time for navigating from a product list to a detail page was reduced from 4.3 seconds to a few milliseconds8888.

• Expanded Market Reach: The new "virtual store" feature immediately increased the serviceable area from 65 to over 125 pin codes in the initial launch city9.

Increased Agility: The small and efficient team was able to achieve a high deployment frequency of one to two new deployments each week10.